Google receives over 63,000 searches per second on any given day. People search for almost everything.
75% of people never browse past the first page on Google search. Let’s be real. You want your website to rank for relevant keywords on the first page on Google search. Even if you’re ranking on the second, third or fourth page, you won’t get enough clicks to justify your time and money.
Luckily, are a few ways to rank on Google’s first page. With the help of the best digital marketing company for your business, you can get a strategy to help you give more traffic to your website through Google search results.
Here are 7 ways to rank on Google’s first page for relevant keywords.
1. Organic listing
An organic listing refers to a natural or unpaid listing of a website on Google. The website link the listing points to has been deemed valuable by Google. So, usually an organic listing is relevant to the search term it appears for and offers insightful information users want to read.
Below, I’ve typed in the search “I want to be found on Google”. The first result is a Google Ad. The second result is an organic listing. This is an article that Wix has provided on how to get your business found on Google.
You may find that some organic listings are below the fold of the search results page. This may be due to Ads and the Local Pack, which I will further explain in this article. However, it’s still important to rank on the first page for organic listings as many people are still looking for traditional organic listings.
2. Local Pack
Type “pizza near me” into the Google search bar. Google will show you the pizza places close to where you are. When your query has a local intent, Google will show you the three local businesses that you may be looking for. This has helped many small businesses get traffic to their physical stores.
Google prioritises proximity. So, if your business has positive reviews and a good online presence, this is one of the best ways for you to show up on Google’s first page.
3. Featured Snippet and Answer Box
As you know, Google is trying its best to bring you the best answers and information for your search queries. So, when you type in a question, such as “how many times a day should I feed my dog?”, you’ll often get an answer at the top of the page without having to click on any link.
If you appear in a featured snippet or answer box, you can get more impressions and clicks to your website. A great way to feature on such searches is to create informative blogs that answers questions or provides information on how to do something. For example, if you are a photographer, you can publish an article on your website called: “How to look your best in your wedding photos”. If your article is good enough, it may be displayed as a featured snippet or found in an answer box on Google’s first page.
Does your company have a strong presence on YouTube? If so, you can use this to your advantage. If a video explains the query best (according to Google) then a video will be at the top of the results page.
As you can see in the image above, Google may show multiple videos.
5. Knowledge Panel
A knowledge Panel mostly appears for brand searches. So, if your Google My Business profile is filled out, potential customers who search for you will find all the information they need to contact you, such as website URL, email address, phone number, work hours, etc. This often takes up a large amount of space on the search results page.
This type of listing can run all the way down to the bottom of the page. You should add as much information as possible on Google My Business.
Sitelinks also take up a lot of space on Google search results pages. Sitelinks show additional links to pages on your website. This is a great way to show help your audience find exactly what they want on your website while showcasing your service offerings.
7. Google Ads
Google Ads is an advertising platform that allows advertisers to bid on certain keywords in order to get their ads showcased on Google’s search results. Your Ads will appear closer to the top of the page depending on how much you’re willing to bid and how relevant your ads are to the searcher’s query. Google Ads appear at the top of bottom of result pages. Google Ads are a great way to get traffic your website fast.
If you have an eCommerce website, you can also create Google Shopping Ads. This is a great way to show people images and prices as soon as they search for a product.
Do you want to be more visible on Google, the biggest search engine in the world? Find a digital marketing company to help you grow your business online.