Facebook. Instagram. Twitter. Pinterest. Keeping your company trending on all these platforms can often seem like a fulltime job. Internet humans have a very short attention span and, if you don’t stay current and keep on posting regularly, they will simply move on to the next post that catches their eye.
So why not, instead of feeding all these monsters one by one, rather cage them all together and feed them one fat meal at a time? You want to run your online business successfully. It’s therefore essential to exponentially expand the reach of the viewer by creating multiple functioning presences across different social media platforms such as Facebook, Twitter etc. Content has to be kept fresh and relevant and there’s no better way to achieve just that than getting an app to it for you. This way, you can free up time to answer your fans, feed the cat and spend your hard-earned moolah.
Benefits of an app to manage your social media accounts
Here’re some top reasons for “employing” an app to manage your social media accounts:
ALL your accounts can be managed from a single point
Who has time to log into every single account and stick the same post on all the various platforms? Using an app will make it possible for you to log into all accounts from this single screen, which will obviously save a considerable amount of time and other resources. Plus, spending less time on all those platforms also prevents you from getting sucked into watching videos of cute puppies and babies while you’re supposed to be hustling!
Your posts can be scheduled for other dates and times
This way you won’t get busy and forget to post – do them all at once, and simply schedule for later!
Have easy access to data and analytics
This is important in order to assess what works, and when it’s time to change gears. Instead of having to spend the time trying to obtain all of this info from the different platforms, there it is, neatly packaged for you!
5 best social media apps
Take a look at these more than decent apps (in no particular order of preference) that manage multiple social media accounts:
With the Buffer app, you can effectively plan a schedule that assists in optimising social media updates simultaneously by helping to cover and organise them across the various platforms. It is easy to use as the scheduling app is remarkably simple. Buffer’s scheduling features definitely count under its core strengths. They make it very simple and easy for you, as you are at liberty to schedule for days ahead.
I would suggest going pro if you find the reduced features a hindrance: http://bufferapp.com.
Hootsuite is probably one of the best applications out there for managing multiple social media accounts. What makes it very popular is that it can support a range of different platforms and, at the same time, provide striking features and a wide array of settings. It can schedule and connect to more than 30 different kinds of social platforms, and is really simple to organise and operate.
When it comes to managing your social accounts, a pro plan offers more features and dynamics.
Check out further details of this must-have application: http://hootsuite.com
This app is specifically helpful if you’re interested in creating new and effective social connections that align with your needs and market strategy goals. With SocialOomph, you can connect your social channels or groups and then manage each one of them, one at a time.
SocialOomph offers a function which makes it a one-of-a-kind app. You can search for people who are in a similar line of business to yours, create a tempting welcome message to your new followers and instantly follow up on them. You can schedule dates and times if you don’t want the posts to show instantly, and follow back people with similar interests as yours immediately. The only drawback is that the free version does not offer much in terms of social media, as you can only manage your Twitter account for free. To really benefit from this app an upgrade is highly recommended.
Build your social media connections by signing up to SocialOomph: https://www.socialoomph.com.
TweetDeck can be tailored to specifically track down particular hashtags, events and topics, so you stay in the k-now-! The effort of logging into various accounts is eliminated as it allows you to log in and view multiple Twitter accounts from a single dashboard, one after the other. Scheduling of tweets is hassle-free and can be scheduled for instant delivery, or at a specified later date. It also allows for your messages to include images. You can find more information and updates at https://tweetdeck.twitter.com.
If your main platforms are Instagram and Pinterest, this is the app for you. Tailwind allows you to monitor what happens to your posts on Instagram and Pinterest.
Data analytics would find Tailwind a perfect fit as you can gather various hashtag data as well as monitor any mention of your brand or post on both Instagram and Pinterest. Another brilliant feature is that it notifies you of when most people are active and gives you the recommendation as to when to post your content. With this, you can get more users viewing your posts and ensure a better feedback process.
In conclusion, if you’re serious about social media marketing, these apps are great tools to make your life much easier. It is also worthwhile to mention that some digital companies offer a service to manage all your accounts for you, so if you’re not keen to do it yourself, ask around, or check out my list of the top digital marketing companies in South Africa and enquire about this service directly from the companies.
Do you have any experience with any of the above or any other apps that you can share? I would love to hear from you!