In 2008, Authors Aaron Agius and Gián Clancey started an online company in hopes that they could make enough money to continue the laidback lives they had been enjoying in Thailand. But, luckily for us, life had other plans for them. They were forced to move back to Australia. This, however, didn’t deter these two go-getters. They soon started a successful search-engine-optimization–based marketing firm called Louder.Online.
Remarkably, within a year, they had clients from across the globe and have since grown to become a pace-setter in the world of Digital Marketing. Based on their personal stories and experiences in Faster, Smarter, Louder, they offer powerful insights into the secrets of attracting and keeping clients.
What makes this debut book exceptional is that, instead of merely stating Aaron’s technical know-how, they share their combined skills with the reader.
“We teamed up on this book to bring you both sides of the equation—Aaron with his technical and practical know-how and Gián with her marketing experience and passion for the behavioral and social sciences.”
This winning combination makes this book so remarkably impactful. More often than not, the practical aspects get the limelight while the marketing and social sciences, which should share the stage equally, get put on the bench, and vice versa.
Each chapter focuses on one topic, which makes for a well-organized and easy read. They prove what we have long been suspecting: successful campaigns aren’t merely about social media, AdWords and SEO, but human connections and authenticity form the platform that they should be built on in the first place.
Faster, Smarter, Louder will teach you how to craft a digital marketing strategy combining social science with industry proven strategies. These new skills will do exactly what they promise – make your brand Faster, Smarter and Louder!
- Pub Date: July 12th, 2019
- ISBN: 978-1-5445-1185-6
- Page Count: 256pp
- Publisher: Lioncrest Publishing